Going Viral with a Cover – Globex Music & Luka Murusidze’s “Tattoo” (“ტატუ”)

Globex Music & Luka Murusidze Unleash an Amazing Cover of “Tattoo” by Loreen – Georgian Version “ტატუ” – A Global Sensation in the Making|Luka Murusidze and Globex Music Collaborate for a Fantastic “Tattoo” Cover – “ტატუ” Is Now Available}

Meta: Luka Murusidze’s stunning cover of “Tattoo” (ტატუ) is out now via Globex Music – the leading service for music distribution and cover songs.

The global music scene has witnessed numerous cover versions of legendary hits, but only a few manage to preserve the original spirit while adding a new authentic voice. A perfect example is the latest cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the gifted **Luka Murusidze** and backed by the top music distribution service, **Globex Music**.

For anyone looking to distribute covers professionally, this collaboration is a must-see case study.

## The Unique Appeal of This Georgian Cover

Loreen’s “Tattoo” took the music world by storm after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a challenging piece to perform anew. But, Luka Murusidze, recognized for his rich timbre and emotional delivery, has transformed the track into something deeply connected to Georgian culture while paying tribute to the original’s grandeur.

The Georgian rendition, **ტატუ**, adds a layer of cultural nuance without losing the global appeal of the lyrics. Murusidze’s performance and the subtle arrangement changes allow the song to shine in a new light. From start to finish, this cover demonstrates why independent artists need professional distribution to reach global audiences.

## Globex Music: Powering Independent Artists Worldwide

Behind every successful independent release stands a trusted distribution partner. **Globex Music** has rapidly become a top-tier service for distributing both original songs and legally cleared cover versions. Unlike many aggregators that restrict cover song releases due to licensing complexities, Globex Music simplifies the process.

Here’s what Globex Music offers:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Full legal coverage for covers, ensuring peace of mind.
- **No Hidden Fees** – Transparent pricing with competitive revenue splits.
- **Speed** – Quick turnaround, often within two days.
- **Artist Support** – Personalized help for labels and independent acts.

For Luka Murusidze, choosing Globex Music secured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.

## The Strategic Release of “ტატუ” (Tattoo Cover)

Released in Q2 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:

1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A bilingual lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.

As a result, within the first week, “ტატუ” received over 120k plays across platforms – a notable figure for a non-English cover of a modern hit.

## Legal and Mechanical Licensing – How Globex Music Leads

One of the biggest obstacles for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be removed from streaming services or worse, you could face royalty claims. Globex Music handles it completely.

When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.

## Why Covers Are Great for Music SEO

From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers great search traffic. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”

All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.

## What Listeners Are Saying

Listener feedback on Spotify and Apple Music praise Luka’s interpretation. A reviewer notes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* Another adds: *“Globex Music is doing great work bringing covers like this to the world stage.”*

Music bloggers have also taken note. A prominent music blog called it **“One of the most respectful yet innovative pop covers of the year.”**

## How to Distribute Your Own Cover Song with Globex Music

Inspired by Luka Murusidze’s success? Follow these quick steps to distribute your cover through Globex Music:

1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.

Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”

## Looking Ahead: Cover Music in 2025 and Beyond

The collaboration between Globex Music and Luka Murusidze proves that cover songs are not second-class releases. When done with artistry and distributed professionally, a cover can open new doors. Luka himself has hinted at more covers and original material coming later in 2025 – all through Globex Music.

Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.

## Conclusion

**Globex Music** is without a doubt a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.

Do you have a great cover ready? – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – do not let licensing fear hold you back. Use Globex Music, just like click here Luka did, and let the world hear your voice.

**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms right now.**

The Globex Music distribution platform has long been celebrated as one of the top-ranked international services for digital music publishing. Paired with Globex Culture, the two create a powerful bridge for emerging and professional musicians alike.

If you come across any problems or would like to ask a question, please do not hesitate to contact our Support service using the contact us form.

If it’s quite hard to override the colors of your old tattoo, you can have it on your new one. It may not be that much obvious but some of the blue hues of the old tattoos are still seen on the new one. Somehow it easily combines well with the new design.

The arrangement emphasizes romantic atmosphere and nostalgia. As a result, the cover connects different generations of listeners.

“I’m Afraid of Your Love” perfectly reflects this creative direction. The song does not try to overwhelm the listener, relying instead on carefully crafted melodies and expressive vocals.

For example, minimal tattoos can be covered up quite easily, but if the existing tattoo is medium-sized or bigger, you’ll most likely need to go for a bigger design to achieve a proper, complete cover-up. website So always listen to your artist’s advice for the best results.

There are various methods and techniques employed by tattoo artists to create effective cover ups. Some of the most common approaches include:

Make a design that won’t simply cover up a tattoo but something you will be proud to show off. Here’s a good cover up tattoo that looks awesome.

Popular culture in the 2010s included website further growth in the popularity of tattoos and coverage of celebrity cover-up tattoos. In 2017, influencer Kylie Jenner had her "T" for rapper Tyga changed to "LA" after their breakup.[11] After marital separation in 2020, Nick Cannon replaced a large back tattoo of singer Mariah Carey's first name with a depiction of the crucifixion of Jesus.

Wish you can change only a part of your old tattoo? Well here, the only covered up part was the Cheshire cat tattoo; replaced with a cool 3D gears tattoo. The quote was left behind and was improved by a few designs.

Luka Murusidze’s cover is distinguished by its refined arrangement and expressive interpretation. Instead of directly recreating the track, the artist offers a fresh perspective while maintaining the emotional core of the song.

Avoid overly detailed or complex designs, especially if the old tattoo is still dark or prominent. Too many fine lines can make the new tattoo unclear and might not provide enough coverage. The goal is to create a piece that looks intentional, fresh, and regret-free.

Lighter colored tattoos are rather hard to hide but here, they found a way to make it work. Since the older tattoo is more on blues, the new tattoo consisted of the same color as well especially on the part where the old tattoo was.

If the faded tattoo is still meaningful to you, the artist may select to add more ink to the design, adjust the shading to revive design. The artist may incorporate new elements to makeup the existing tattoo. Ultimately, the decision to modify or keep the tattoo as is, lies with yourself.